Daytime Empowerment Experiences and Nighttime Concerts All Streaming on ESSENCEStudios.com, June 25-28 and July 2-5
(Black PR Wire) -(BUSINESS WIRE)--Essence Communications, Inc., the leading media, technology and commerce company serving Black women and communities, today announced new additions to its stellar line-up for the 2020 ESSENCE Festival of Culture: Unstoppable Virtual Experience Presented by Coca-Cola. Taking place June 25-28 and July 2-5 (Thursdays-Sundays) and streaming on ESSENCEStudios.com, the multi-day experience will extend to a global audience of viewers and feature virtual performances, summits, panels and more including leading musical artists, influencers and experts from around the world.
For the first time in the Festival’s 26-year history, the much-anticipated celebration – which annually draws more than 500,000 attendees and contributes almost $300 million in economic impact over July 4th weekend in New Orleans–will be produced as a fully virtual experience spanning two weekends of programming that entertain, empower, inspire, educate and mobilize. This year, in partnership with Michelle Obama’s national, nonpartisan organization, When We All Vote, ESSENCE will share voter registration and voting resources. The Festival will also include a benefit initiative to raise funds to support the critical needs and sustainability of Black and Brown entrepreneurs, micro and small businesses, and organizations focused on racial equity across the U.S. For an up-to-date artist lineup and schedule, click here. The 2020 ESSENCE Festival is presented by Coca-Cola. Major sponsors include Ford, McDonald’s, Walmart, My Black is Beautiful, P&G. For more information and to register, visit www.essencefestival.com. Join the conversation via social @EssenceFest.